Your access to and use of the Services is subject to the Terms of Service at Terms of Service.
INFORMATION WE COLLECT
When you interact with us through the Services, we may collect Personal Data and other information from you, as further described below:
You can visit the Site without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain Services.
Non-Identifiable Data: When you interact with myTribute through the Services, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. myTribute may store such information itself or such information may be included in databases owned and maintained by myTribute affiliates, agents or service providers. The Services may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, and the domain names of our visitors' Internet service providers. It is important to note that no Personal Data is available or used in this process.
Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the Services, myTribute often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and myTribute may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. myTribute may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.
Location Information: When you use the Services to organize a memorial and a fundraising campaign, the Services may request that you provide your city and state of residence. Please keep in mind that other users of the Services may be able to view your city and state of residence in connection with the memorial and campaign, if it is made available within myTribute's Public Search Directory. We may also use your location information in an aggregate way, as described above in the "Aggregated Personal Data" section.
You may also have the option of posting your Services activities to Social Networking Services when you access content through the Services (for example, you may post to Facebook that you performed an activity on the Service); you acknowledge that if you choose to use this feature, your friends, followers and subscribers on any Social Networking Services you have enabled will be able to view such activity.
USE OF YOUR PERSONAL DATA AND OTHER INFORMATION
myTribute and its subsidiaries and affiliates (the "Related Companies") may also use your Personal Data and other personally non-identifiable information collected through the Services to help us improve the content and functionality of the Services, to better understand our users and to improve the Services. myTribute and its affiliates may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to "opt-out" of receiving future marketing communications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us immediately.
We may also use your Personal Data and Third Party Personal Data to send communications relating to the Services. For example, we may send periodic emails to registered users of the service relating to their recent interactions with the Services, such as donating to a campaign or interacting with a memorial. Also, if you use any feature of the Services permitting you to communicate with third parties (such as to refer a third party to the services or to communicate with them regarding a memorial, campaign or a donation), either by submitting Third Party Personal Data to the Services or otherwise permitting the Services to automatically access Third Party Personal Data in your possession, you acknowledge and agree that we may use Third Party Personal Data to (1) contact such third party using the Third Party Personal Data provided, and/or (2) provide you with a template message designed to facilitate communication between you and such third party through the Services. In addition to sending the foregoing communications, we may also send reminders or related messages to you and third parties from time to time. In each case, any such communications sent to third parties using Third Party Personal will provide a means to "opt-out" of receiving further communication of the same nature.
DISCLOSURE OF YOUR PERSONAL DATA AND OTHER INFORMATION
myTribute is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
Agents, Consultants and Related Third Parties: myTribute, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another entity to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
Legal Requirements: myTribute may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of myTribute, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.
LINKS TO OTHER WEB SITES
myTribute takes reasonable steps to protect the Personal Data provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via email. Please keep this in mind when disclosing any Personal Data to myTribute via the Internet.